Women Certified

Honda Sales Specialist Completes WomenCertified® Training,
Dearer Now Better Equipped to Improve Buying Experiences for Women


Dawn Malone Goldys, Personalization Specialist Hendrick Honda of Charleston, has completed WomenCertified training and certification program and is now specially qualified to provide an extraordinary level of service to women.

Goldys works with customers to help them select the right accessories to make their new or pre-owned car better fit their needs.

“Many Honda shoppers are women, and this will help me deliver even better service to these customers and build relationships that will make them happy with their purchase and become repeat buyers,” Goldys said. “The program is excellent.”

The WomenCertified program was developed to create women friendly companies and buying experiences. It was conducted by Delia Passi, a leading expert and author on marketing and communicating to women. Statistics show that more than 83% of all consumer purchases are made by women, making them the primary customer in almost every industry. WomenCertified is designed to teach sales and service professionals how to deliver better customer service, tailored especially for the female customer.

“Dawn Malone Goldys and the sales and service professionals who become WomenCertified are now part of a growing group who are raising the bar in providing the best customer service experience to women,” Passi said. “Studies show that Americans are growing less satisfied with the levels of customer service they receive, and WomenCertified is working to reverse that trend. It’s a win-win opportunity for companies and consumers.”

To become WomenCertified, professionals must complete a series of intensive training modules to learn the communication and customer service skills proven to be the most effective and desirable among women customers. The training program includes a four-part online course track or live training and a culminating test. Passi has trained thousands of sales and service professionals across the nation in developing top communication skills, and she is the CEO and President of Medelia, Inc.

WomenCertified launched in September 2007. For more information, visit http://www.womencertified.com/.